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This web site had the following on the web page, "Beautiful hand painted cakes made to order." We noticed that the web site said " Hand painted cakes for weddings, anniversaries, birthdays and other occasions." It also said " MurrayMe are specialist cake makers, renowned for creating truly beautiful hand-painted cakes. We work alongside you to design a cake thats so spectacular to look at, you wont want to eat it but of course you must, because they taste amazing too! We work primarily with customers in Sussex, Surrey, Kent, Hampshire and London. Your hand-painted cake is totally be." The header had hand painted cakes as the highest ranking optimized keyword. It is followed by wedding cakes, birthday cakes, and murrayme which isn't as ranked as highly as hand painted cakes. The next words murrayme.co.uk uses is murreyme. wedding cake design was included and could not be seen by search engines.